The blogosphere provides accountability. They’re not always going to be right. Indeed, many of the accusations levelled at traditional media are partisan in nature – but some are not. We have to listen to the bloggers – we shouldn’t ignore them.
The second lesson is about the trust of our audience. We learned at Reuters that the action of one man – a man who wasn’t even a full-time staff member – could seriously hurt the trust in our news, built assiduously over 155 years. His stupid decision to clone smoke cost us.
Tom Glocer is the Chief Executive Officer of Reuters