Search This Blog

15 December 2006

Trust in the Age of Citizen Journalism

The blogosphere provides accountability. They’re not always going to be right. Indeed, many of the accusations levelled at traditional media are partisan in nature – but some are not. We have to listen to the bloggers – we shouldn’t ignore them.

The second lesson is about the trust of our audience. We learned at Reuters that the action of one man – a man who wasn’t even a full-time staff member – could seriously hurt the trust in our news, built assiduously over 155 years. His stupid decision to clone smoke cost us.




Tom Glocer
Tom Glocer is the Chief Executive Officer of Reuters
Post a Comment